After 37 years of marketing Intel’s logo(shown above), Intel reveals their new logo(shown below) to the world.

A question you might ask yourself is why would such a huge company like Intel with such a world-wide known brand logo would do that? Well, that depends on the way you think about it. The answer to that question might as well be another question, what does Intel logo mean to you as a consumer? When you see Intel’s logo anywhere you immediately think of Intel CPUs. After 37 years of branding that logo on various computer chipset products, those products had become what Intel logo means to us. Judging from an interview with Paul Otellini, Intel’s CEO, they want to expand that image in our minds to include Intel’s new consumer products, which requires a new logo for Intel.

“The world’s biggest chipmaker said on Thursday it will scrap its 37-year-old logo and well-known tagline as part of a major rebranding that will emphasize its shift away from its core PC business and into consumer products. The original Intel logo featuring a lowered ‘e’ will be replaced with one showing an oval swirl surrounding the company’s name.”