Jordan First

One of Google’s worst fears!

07.09.06

One of Google’s worst fears may have been realised. The latest edition of the Merriam-Webster Dictionary includes the word “google” which means to use the well-known search engine to look for information on the web. The entry means that in addition to being a proper noun, the word “google” - without capitalisation of the “g” - is now a common transitive verb.

To quote Google: “We also face risks associated with our trademarks. For example, there is a risk that the word ‘Google’ could become so commonly used that it becomes synonymous with the word ’search’. If this happens, we could lose protection for this trademark, which could result in other people using the word ‘Google’ to refer to their own products, thus diminishing our brand.”

Source: TheAge.Au

Personally, I think that if the word “google” indeed becomes a word of all dictionaries as a verb, I think it should be kept as a trademark for Google because they deserve keeping the trademark they created and became so widely used all over the world, I think it just proves how successful Google are.

1 comment so far

Did you know that almost the first mineral water brand to come to the middle ‎east was named: Sa77a Waters??! And now, you go to the shop and say: ‎give me maiet sa77a, right?!‎

Sa77a lost their brand in a way or another, regardless the legalities, the word ‎itself became to mean any bottled water… right?!‎



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